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Sethburg
International
Sethburg Communications is dedicated to
translating the cultural language of international consumers into the
marketing plans of our clients and translating the equities of our
clients’ brands into the cultural language of international consumers.
Marketing In India
Sethburg Communications has the experience and capabilities
necessary for facillitating your research efforts in India. We can
effectively translate the informational needs of international companies
– who wish to market their products and services in the growing Indian
economy – into effective research projects.
As the primary research consulting firm for
TAG Media
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an international marketing organization – Sethburg Communications
has conducted a series of research projects in markets across India. We
have worked with
TAG Media to develop research designs capable of delivering the
kind of information that need in order to grow their business.
To do this, we have learned a lot about the cultural idiosyncrasies of
conducting consumer research in India – knowledge that can help inform
our clients’ strategies.
Of course, our role is to design design studies and analyze the research
findings. We don’t stand on corners of Mumbai interviewing passers by.
Our Partner
Through our work with
TAG Media, we have established a good working relationship with
Opinion & Marketing Research Company, headquartered in Bangalore, India.
Because OMRC has national capabilities (it has offices in Chennai and
Hyderabad and partnerships with suppliers in other cities), we can
conduct consumer research in virtually every city in India.
Hispanic Marketing
As a firm headquartered in Texas, it is not surprising that we have
experience and capabilities in Hispanic marketing
We gained experience exploring the perceptions of an established
Hispanic brand among expatriates in the US when we explored perceptions
of Gamesa cookies among Mexican expatriates. But now, we have greatly
increased our capabilities.
A New Partner
In order to expand our Latin American marketing capabilities,
Sethburg Communications is proud to announce that we have been
joined by Mr. Roy Christiansen.
Roy is a bilingual Spanish-English executive who easily navigates
cross-cultural business environment. He has been involved in consulting,
marketing, sales, and business development on Latin American markets
since 1978. He has successfully worked in a variety of management and
individual contributor positions at companies including TM Advertising,
Venepal and Owens-Illinois. Mr. Christiansen served in the Board of
Directors of Caracas Paper Co., and he was Venezuelan Representative at
CICEPLA, the Latin American association of pulp and paper manufacturers.
By adding Mr. Christiansen’s expertise to Sethburg Communications, we
now can provide our clients:
• Knowledge of Latin American markets and business culture
• The capability to conduct qualitative and quantitative research in
Spanish, as well as English
Whether you intend to market to expatriates from areas in which your
brand is established, expand your reach to the American consumer market
as a whole, or look for new opportunities in Latin American markets, we
can help. We bring an enlightened familiarity with both American and
Latin American business culture together with established expertise in
the craft of consumer Research and Planning. |
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