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Consulting Services |
Research & Planning Function Evaluation
Corporate approaches to Research & Planning often arise piecemeal
as the organization adapts to marketing communications challenges that
arise from time to time. As a result, the organization and deployment of
Research & Planning departments do not always best utilize the
capabilities of the department.
Sethburg Communications
can help to fine tune the functioning of the Research & Planning
department in your organization. We:
Spend a week or so (depending on the size and complexity of the client
organization) sitting in on meetings and interviewing key brand and
research personnel.
Write a report that highlights both systemic equities and current
inadequacies and offers solutions for any problems that we identify.
Spend a substantial amount of time (again, the exact length will be a
function of the size and complexity of the client organization)
socializing solutions within the client organization so that the
result of the project is an enhanced organization, not just a
well-written report. |
Staff Development
Because both advertising client and advertising agency organizations
have been repeatedly streamlined over the past decades, interaction with
senior professionals who are capable of acting as mentors for junior
professionals has become extremely limited. As a result, a large number
of junior professionals have only cursory knowledge of some key aspects
of Research & Planning methods and approaches.
Sethburg Communications
offers a series of classes for your
personnel covering:
Qualitative Research
Quantitative Research
Strategic & Creative Development
Evaluation |
Seminars
Because it is so central to the function of marketing communications, it
would be useful for marketing communications executives no matter what
their department or level of seniority to occasionally review the
capabilities and limitations of research strategies available to them.
Sethburg Communicationsoffers a series of seminars for your personnel tailored to the needs
of your brands and their categories.
How to Leverage Your Research & Planning Department
Quantitative Research in Your Category
Qualitative Research in Your Category |
New Business Consultation
When advertisers evaluate new business presentations by competing
advertising agencies, it is always helpful to have the perspective of an
unbiased party who understands the basis of the claims made by these
agencies. In this way, advertisers will be able to understand the
validity (or lack thereof) of the research brought to bear in supporting
the approaches advocated by competing agencies.
Sethburg Communications
has experience working with advertisers to help evaluate the claims of
candidate agencies. We can serve as your partners in choosing a viable
direction for your brand. |
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Contact us for more information on "Consulting
Services" |
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